Driving up the M6 a couple of weeks ago I couldn’t help but notice the amount of lorries on the road, not just the little ones but the huge ones too. Here’s a lorry carrying building supplies, here’s another with a oil container on the back, another one with nothing on at all and of course the supermarket one offering cheap insurance deals. I don’t think he had particularly cheap insurance deals on the rear of his truck but he did appear to be advertising their availability above everything else that his employer had to offer.
At least this sort of advertising is completely restricted to when we see the outside trucks and lorries at this time. I wonder what it will be like in future? Will we see cheap truck insurance advertised on the side of aeroplanes, will our commuter trains be liveried with the logos of insurance brokers offering cheap insurance?
What is this obsession with cheap insurance anyway? Everywhere you appear they are offering us cheap insurance aren’t they? On TV, on the tube, on our petrol pumps, even when we’re having a pee at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that simply insurance is sold with such intensity? You don’t very often see adverts for chocolate biscuits or the latest sofa sale at DFS in motorway service station toilets do you? Is the little puppy with the toilet paper staring out at us from the rear of a (cheaply insured) truck? No, I’m pretty sure he’s not.
Perhaps it is the very fact that these advertisements for insurance are focused towards us when we feel at our most vulnerable that makes the individuals in insurance advertising consider that they will work. The poor little car driver, intimidated by the size of the lorry careering by as he cowers in the slow lane is perhaps receptive to the thought of an inexpensive insurance deal.
Next time you are out and about on the motorway, have a look and discover how many cheap insurance deals are being offered to you. You will have adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a cheap truck insurance sales person sitting beside you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope in the interest of our youngsters that the idea doesn’t catch on!
If you are in fact interested in some kind of insurance right now, then you could do a lot worse than to get an experienced broker to secure you a deal such as those at Coversure. Whether you’re after truck insurance or caravan insurance Coversure have great relationships with many different insurance providers and can secure you a great deal.